Niki HYNES

Titre: Professeur de Marketing

Domaine: Marketing / Management

Tel:

Courriel: niki.hynes@escdijon.eu
 

FORMATION

2011/2 Habilitation a Diriger des Recherches, Universite d’Auvergne,


2003 Ph.D. Strategic Orientation, Strategic Alliances and Firm Performance in Dedicated Biotechnology Firms, Lincoln University, New Zealand.

2003 Postgraduate Certificate in Higher Education and Learning
Napier University

1988 M.B.A 1988, University of Edinburgh Management School

1987 B.Sc (Hons) Class IIi Biochemistry, University College, University of London



 

COMPETENCES

 

Thèmes de recherche
I am Brisith / New Zealand researcher associated with CRCGM since 2010. Although I teach and supervise students in the field of marketing, my research spans management and strategy areas as well.
I research in the areas of strategic alliances, technology management and change (from a market perspective), technology adoption, and relationhsips between organisations.

I am particularly interested in the commercialisation of innovation (why new technologies become a market success or not).





 

Pédagogie

I teach Marketing Strategy, Research Methods, Market Research and a number of other marketing topics. I teach at Masters level usually. 



 

Responsabilités



 

Activités Internationales





 

Autres Activités

Industrial Marketing Management Review Board. 
I also review occasionally for IEEE Transactions on Engineering Management, Marketing Intelligence and Planning, EMAC, AoM, and a number of other conferences. 



 

PUBLICATIONS

Finch, J. Wagner, B. and Hynes N. (2012), Capital Prospectively: On Forming and Combining Business, Journal of Business Research. Feb.

Finch, J. Wagner, B. and Hynes N. (2010), Trust and Forms of Capital in Business-to-Business Activities and Relationships, Industrial Marketing Management. Volume 39, Issue 6, pp1019-1027.

Hynes, N. (2009), Why colour matters: The importance of colour in corporate visual identity. Journal of Brand Management, Vol. 16. pp545-555.

Hynes N. (2009), Corporate Culture, Strategic Orientation, and Business Performance: New Approaches to Modeling Complex Relationships. Technological Forecasting and Social Change, Vol. 76. Issue 5. pp644-651.

Wilson, J. and Hynes N. (2009), Evolution and Co-evolution of Strategic Alliances: Technology Forecasting and Social Change, Vol. 76. Issue 5, pp620-628.

Ping, S. and Hynes N. (2009), Internet Segmentation strategies in Hong Kong, Singapore Management Review, Vol. 31. No 2, pp1-18.

Hynes, N. and Mollenkopf D. A. (2008), A Strategic Alliance Framework – empirical evidence of complexity in Strategic Alliance formation and outcome. International Journal of Technology Management, Vol. 31. No’s. 1-3, pp194-211.

Hynes, N. and Mollenkopf D. A. (2006), Strategic Orientation and performance in Dedicated Biotechnology Firms. International Journal of Technology Marketing, Vol. 1. No 3. 2006, pp243-264.

Hynes, N., Gurau, C. and Chan, H., (2006), Barriers to E-Commerce Development in China, World Review of Entrepreneurship, Management and Sustainable Development, Vol. 2, Nos 1-2, Special Issue: Economic and social Development in China: Sustainability Constraints, pp23-36.

Hynes, N. and Lo, S. (2006), Innovativeness and Consumer Involvement in the Chinese Market, Singapore Management Review, Vol. 28, No.2, pp31-46.

Whitton, N. and Hynes, N. (2006), Teaching business skills with an online simulation game, , N. E-Journal of Instructional Science and Technology, Vol. 9. No 1, http://www.usq.edu.au/electpub/e-jist/html/editorial.htm.

Chapters in Edited Volumes
Hynes, N. (2012 forthcoming) Behavioral Perspectives on Strategic Alliances in T.K. Das (Ed). Behavioral Perspectives on Strategic Alliances (in the book series ‘Research in Strategic Alliances’).

Hynes, N. and Wilson, J . (2012 forthcoming). Survival of the Fittest or Survival of the Group? Co-Evolutionary Dynamics in Strategic Alliances. In T.K.Das (Ed)
Management Dynamics in Strategic Alliances [MDSA] (in the book series "Research in Strategic Alliances").





 

COMMUNICATIONS (peer reviewed conferences)

Hynes, N. and Elwell, A. (2011), Why effective networks hinder discontinuous Change, IMP Conference, Glasgow 31st Aug-1 Sep.

Hynes, N. Camerrar, B. and Masters, E. (2011), The Use of Sustainable Country Images in Organisational Branding, AMS2011: Academy of Marketing Science, Coral Gables, Miami. USA.

Nassar, V. Sanchez, R. Hynes N. and Tucci C. (2011), Leveraging the State of Flow of Creative People: Creative-Learning Innovation Cycle (CLIC), 27th EGOS Colloquium, Gothenburg, July 6–9, 2011.

Nassar, V. and Hynes, N. (2010), Fostering The Engine Of Innovation: Creative-Learning Innovation Cycle – Clic EIASM Workshop on Organisational Change and Development, Vienna, Austria: September 23rd and September 24th.

Hynes, N. (2009), Great minds think alike: Why choosing alliance partners with similar strategic orientations matters, Presented at the UIC Marketing-Entrepreneurship Conference 2009, Chicago, August.

Hynes N. and Wilson, J. (2009), Separating the birds and the bees - the coevolution of network dynamics. Intenational Marketing and Purchasing Group Conference, 2009, Marseille. France.

Finch, J. Wagner, B. and Hynes N. (2009), Social Capital Prospectively: On Forming and Combining Business Resources, Intenational Marketing and Purchasing Group Conference, 2009, Marseille. France.

Wilson, J. and Hynes N. (2008), Co-evolution of firms and strategic alliances: theory and empirical evidence. EMAC Proceedings 2008, Brighton.

Hynes, N. (2008), What relationships are truly worth: Developing a new metric for firms based on their relationship quality. Intenational Marketing and Purchasing Group Conference, 2008, Upsalla, Sweden.

Hynes, N. (2007), Why colour matters: The importance of colour in corporate visual identity. EMAC 2007 Proceedings, Iceland.

Hynes, N. and Mollenkopf, D. A. (2007), Choosing Partners with the right Attitude: Why strategic orientation matters in firm to firm relationships, Intenational Marketing and Purchasing Group Conference, 2007. Manchester.

Hynes, N. (2003), Strategic Orientation (Market and Technological ) and New Product success in Dedicated Biotechnology Firms, 10th International Product Development Management Conference, EIASM, Brussels, June 2003.

Hynes, N. and Mollenkopf, D. A. (2001), Strategic Alliances – The importance of Partner Choice. EMAC2001 Proceedings.

Hynes, N. (2001), Strategic Orientation and Performance of Technology-Based Firms. Academy of Marketing Science-World Marketing Congress, Cardiff 2001 Proceedings.

Hynes, N. (2001), Objectives and Outcomes of Strategic Alliances amongst Technology-Based Firms. Academy of Marketing Science-World Marketing Congress, Cardiff 2001 Proceedings.

Hynes, N. and Mollenkopf, D. (1998), Strategic Alliance Formation: Developing a Framework for Research, ANZMAC98 Proceedings.